Parkdean Resorts UK Limited and its associated group companies*1 (“Parkdean Resorts”, “we”, “us”, “our”) are committed to protecting the personal data we hold about you. Personal data is information about you and from which you can be identified. You should read this privacy notice if you are providing us with your personal data. It makes you aware of how and why your personal data will be used, namely for the purposes of purchasing a holiday or holiday home, and how long it will usually be retained for. It provides you with certain information that we must provide under applicable data protection law.